Another gem of a talk from TED, this one by Professor Barry Schwartz in which talks about how more choices make your life miserable.
I'd have to say he's spot on in his hypothesis. I go through this almost all the time - from selecting a computer, to selecting what milk to buy. Only recently have I started to practice the art of keeping my expectations low.
I have started going to smaller stores with fewer choices. Enough is enough.
ReplyDeleteI'm guessing in a few years there are going to be ads for stores which advertise like "One Choice on everything" :)
ReplyDeleteDon't they have it already and its called Costco? Unfortunately, their sizes are so large, even their pizza didn't fit in my oven. Over here we call it "House of Greed."
ReplyDelete