Wednesday, January 30, 2008

Music Label in Disguise: Apple

Let's say you are a small, but very good, singer-songwriter, having your own following - and suddenly you get featured in Apple Commercials and Boom, you are a celebrity - a world renowned celebrity. Doesn't that make Apple a music label, promoting songs to the top of the charts? Hmm...

The latest is Yael Naim, who's "I'm a New Soul" is very soothing and apt for the new MacBook Air. This is following in the footsteps of Orba Squara's "Perfect Timing" (featured in iPhone Ad) and Leslie Feist's "1234" (featured in iPod Nano ad)


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